Tom Brady's Diet - Would You Consider It?

Tom Brady is notorious for his strict diet. The Patriots quarterback reportedly avoids sugar, white flour, gluten, all fruit entirely, eggplant, mushrooms, peppers, tomatoes, dairy, iodized salt, and olive oil. And now, for $78 per week, you too can enjoy Brady’s diet. Yum.

According to Fortune, Brady has teamed up with plant-based meal kit delivery system Purple Carrot to launch a line called TB12 Performance Meals, which will allow people to enjoy “many of the same delicious meals Brady will be eating.” You'll get three dinners, enough for two people, per week. Each plate costs $13, or $78 per week, and will be developed without dairy, seafood, eggs, meat, or processed foods. They will also feature a “limited use” of soy and sugar.

"We believe a mostly plant-based diet—combined with the other elements of our TB12 method—is the best way to achieve and sustain peak performance, for both athletes and non-athletes alike," Brady told Fortune via email. "My diet, especially as I'm getting older as an NFL quarterback, is built around eating real, whole foods.”

While Brady’s philosophy isn’t entirely crazy — no one would argue that it’s bad to eat more plants or whole foods — his restrictive diet has baffled some nutrition and health experts who say there’s no real reason for most people to cut out fruit entirely or stop eating tomatoes (or eggplant, or fish, or olive oil).

In addition to the fact that Brady’s diet and training is managed by Alex Guerrero — a man who is not a doctor or a dietitian and has in fact, gotten in trouble with the FTC for pretending to be one on TV — his chef, Allen Campbell, is also not a nutrition expert.

“Brady’s diet is full of buzzwords, not science,” Mike Roussell, Ph.D. and nutrition consultant, wrote in an earlier Men’s Health piece. He cites Brady’s aversion to tomatoes as an example: Tomatoes are the richest source of lycopene, which is a powerful antioxidant. In fact, studies have shown that tomatoes might even reduce inflammation in the body, so the fact that Brady avoids them for fear of causing inflammation makes literally zero sense.

Some sample meals in the plan include lentil risotto with winter vegetables and turmeric cakes. While they may be healthy, it may also be worth remembering, that as Roussell suggests, Brady’s diet works because it’s low in sugar, high in vegetables, and he’s incredibly consistent with it — but not necessarily because he’s cut out the above-mentioned food groups.

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